Spotify Wrapped Campaign 2025 Campaign. Although spotify collects data for the wrapped campaign throughout the year — from january to just a few weeks before the december 1st launch — the idea of the theme. It spreads widely on social media, boosting spotify’s image and engagement.
As we kick off 2025, spotify’s annual wrapped campaign showcases its ability to engage users while navigating a complex landscape of rising subscription costs and investor skepticism. The campaign pulls together what users listened to the most and usually includes their top songs, artists, and.